#Miami vice colors tv#

вЂњWho does that? Who cares about a court? Well, we made people care. вЂњPeople were fired up to take a picture with a basketball court,вЂќ McCullough said. вЂњYou donвЂ™t have to feel bad and go, вЂOh, that was two years ago, why would I want to wear that to a game?вЂ™вЂќД«efore the second year of Vice, the Heat hosted Midnight Madness, an event to sell Vice-related merchandise. вЂњWhen the blue uniform comes out, the black stuff is still relevant, because itвЂ™s all the same,вЂќ McCullough said. They also give fans more time to invest in a concept. Multi-year programs allow us the opportunity to kind of catch our breath.вЂќ It would be impossible to always hit a home run. вЂњItвЂ™s just really hard to come up with killer jerseys, and to do a completely fresh, completely novel idea year after year. вЂњWe always want a multi-year campaign,вЂќ Alvarez said. They started with white, fearing the black jerseys were so cool that everything after would struggle. Back in 2017, the team had already mapped out four variations of the Vice jersey to release over multiple seasons: white, black, pink and blue. The Vice Versa uniform wasnвЂ™t part of the initial plan, but Vice was never just going to be a single year. But we had a beginning and an end for Vice, and weвЂ™re going out with a bang.вЂќ вЂњCould we keep going and think of something else? Yeah, probably. вЂњWe knew it was going to end from the very start,вЂќ McCullough said. Vice will not return next season, though, as the Heat wore the Vice Versa jersey for the final time last night. The success has continued with this seasonвЂ™s вЂњcotton candy uniform,вЂќ as described by MiamiвЂ™s chief marketing officer Michael McCullough, which accounted for a third of league-wide jersey sales revenue in December 2020.

In the campaignвЂ™s first year, more Vice jerseys were sold than the other 29 teamsвЂ™ City Editions combined. MiamiвЂ™s alternates were special, however. According to the league, 50% of global jersey sales, which have doubled since Nike came on as the leagueвЂ™s official outfitter in 2017, are alternate editions (not Association or Icon). Each team had the option of wearing up to six uniform editions this season: Association (the traditional вЂњhomeвЂќ uniforms), Icon (traditional вЂњroadвЂќ uniforms), City, Classic, Statement and Earned (for 2020 playoff teams). Miami, which designed its Floridians jerseys in-house back in 2005, has been playing the uniform game for a long time. It hit our boldness, our flavor, our vivid colors.вЂќ It screamed Miami in ways that other uniforms didnвЂ™t quite. вЂњWe knew we had just an embarrassment of riches, because at that first design meeting, IвЂ™m looking at like 80 killer uniforms, and then one just stood out as instantly wearable,вЂќ Alvarez said. By the time Nike reached out, the Heat already knew what their colorway was going to be.

#Miami vice colors tv#

The teamвЂ™s designers had noticed a consistent pink and blue scheme popping up in fan concept art on the internet ( laser fuchsia and blue gale, to be exact ), inspired by the TV show Miami Vice.